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The antilock brake system (ABS) was introduced by car manufacturers in the 1980s. Immediately, it was hailed as a major safety feature because of its ability to help drivers avoid crashes that result from skidding on wet roads. Today, the brakes are standard equipment on most new vehicles - but at a cost of over $1,000. Which leads you to ask if you are getting your money's worth. Maybe not. When antilock brakes are needed the most - during emergency stops - many drivers do not use them correctly.

Antilock brakes are activated when the system senses that one or more wheels are about to lock up - usually, as you apply firm and continuous pressure to the brake pedal. If your car has ABS, you should not pump your brakes when stopping suddenly


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In the new millennium, mutual funds have grown at a pace which will make the industry a stronger one to deal with in the near future. The industry has helped in maintaining investor confidence despite the prolonged crisis, say, in Asia. It has minimized capital flight and has brought new perspectives in terms of the investment and savings maturity, even in third-world countries. Given the need for these countries to compete in the global market, mutual funds will certainly serve as a vital ingredient for their current and future development.

What is a mutual fund? How does one invest in it? When you invest in a mutual fund, your money is combined with the money of many other investors. Professional fund managers use this pool of money to create a portfolio of investments, which may include


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1. George Washington (1789-1797)

"My movements to the chair of government will be followed by feelings like those of a criminal going to his execution


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It's easy for a marketing manager to fall into the trap of forgetting about international markets, especially when the firm's domestic market is prosperous. Why go to the trouble of looking elsewhere for opportunities?

The world is getting smaller


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Transporting is the marketing function of moving goods. Transportation provides time and place utilities - at a cost. But the cost is less than the value added to products by moving them or there is little reason to ship in the first place. Transporting can help achieve economies of scale in production. If production costs can be reduced by producing larger quantities in one location, these savings may more than offset the added cost of transporting the finished products to customers. Without low-cost transportation, both within countries and internationally, there would be no mass distribution as we know it today.

Transporting costs may limit the target markets a marketing manager can consider. What really interests customers is that shipping costs increase delivered cost. Transport costs add little to the cost of products that are already valuable relative to their size and weight. But transporting costs can be a large part of the total cost for heavy products of low value - like many minerals and raw materials. Here are nine examples of such products, with their respective transporting costs as a percent of selling price in


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In the Internet's Wikipedia, a portion of its article on "Wedding Traditions and Customs" defines wedding ceremonies as containing any number of different elements. These may include music, poetry, prayer, scripture, or other traditions.

Experts on personal relationships have come up with a list of books that they recommend to soon-to-be brides to help them prepare for the momentous occasion and the subsequent married life. Here are the top six suggestions


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The different promotion methods - personal selling, mass selling, and sales promotion - can all be viewed as different forms of communication. But good marketers aren't interested in just communicating. They want to communicate information that will encourage customers to choose their product. They know that if they have a better offering, informed customers are more likely to buy. Therefore, they're interested in: (1) reinforcing present attitudes that might lead to favorable behavior or (2) actually changing the attitudes and behavior of the firm's target market.

For a firm's promotion to be effective, its promotion objectives must be clearly defined - because the right promotion blend depends on what the firm wants to accomplish. It's helpful to think of the three basic promotion objectives, each of which is discussed below


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The Agence France-Presse (AFP) in Lisbon, Portugal recently reported on the selection of the 7 'new' world wonders during a celebrity-studded ceremony held at Lisbon's Stadium of Light on July 7, 2007. The AFP-Lisbon report mentions the names of the 7 'new' world wonders, as follows: (1) the Great Wall of China, (2) the Colosseum in Rome, (3) the Taj Mahal in India, (4) the ruins of Petra in Jordan, (5) the statue of Christ the Redeemer in Rio de Janeiro, (6) the Incan ruins of Machu Picchu in Peru, and (7) the ancient Mayan city of Chichen Itza in Mexico.

According to the AFP-Lisbon report, "The shortlist of 21 (sites) was drawn up by a panel of world renowned architects and ex-UNESCO chief Federico Mayor in January last year." Losing out among the frontrunners on the short list were seven sites that are equally deserving of the honor. They are listed below in alphabetical order, each briefly described from recorded historical facts and accounts


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Great Wall of China

September 16th 2007 02:44
Thousands of tourists at the Great Wall of China on July 7, 2007 were unaware that the structure they were marveling at was just selected as one of 7 'new' world wonders during a celebrity-studded ceremony held at Lisbon's Stadium of Light in Portugal. According to an Agence France-Presse (AFP) report from Lisbon, "the televised event was not broadcast (in China), leaving thousands of tourists at the Great Wall unaware of the new designation."

Both a barrier and a gateway to the wealth and enigma of the Chinese Empire, the Great Wall of China is a man-made work on such a gigantic scale that it has been called the 'Eighth Wonder of the World.' Many people from around the world, in fact, noted that the recent accolade received from the said event in Lisbon was long overdue. This is because more superlatives have been heaped upon the Great Wall of China than on any other structure in the world: "The greatest construction project ever undertaken by man," "the longest bastion," and "the world's biggest graveyard


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